brief
For this animation the ask was to showcase different user generated content and urge other users to use the Staples hashtag to share their Staples prints.
execution
I wanted to create a dynamic and organic flowing animation. To do that I created the various social media mods as separate compositions and animated each icon and image within them. I added a flowing movement to the main composition and animated each social media mod to pop into view.
brief
To create a short promo animation, showcasing a holiday promotion.
execution
To change up the animation a bit I added a Twister effect to the cards moving into the scene. I also added a gold foil animation effect to the foil card in the center.
brief
Following the shipping campaign style guide, animate a promo to be used in the online flyer on the Staples website.
execution
I really wanted to animate each box falling into frame, but it was a bit tricky to do because I only had a static lifestyle image of all the boxes already stacked. To work around that I split each box and added an extension to the top part of each box in Photoshop. After that I was able to bring in each split box layer from Photoshop into After Effects and animate each box falling into place.