brief
For this project I was tasked with creating two YouTube ads: a 5-second and 15-second version; to advertise the wall art available on Sam's Club Photo site.
execution
The idea was to create a stop motion animation that would populate the empty wall with different types or wall art. I made two versions for the 5-second ad, slightly changing the animation style for each one. In the first version, I animated the scale property of each picture frame, and in the second one I added a wiggles expression to create a jittery effect. Additionally, I changed the composition to 12fps to add to the "stop-motion" feel.
In the 15-second version, I decided to add a burst effect each time the picture frame disappears. To transition between different scenes I edited the speed graph of the keyframed rotation property to have the scenes transition with a quick spin.